The first ever ITB India – it’s just around the corner

The first edition of ITB India and South Asia will take place from 7 to 9 April 2021. This 3-day business-to-business travel and tourism trade fair for India and South Asia has been put created in order to bring different facets of the Indian travel markets together.

ITB India is going to be more than a travel trade show in India but rather an important platform where the most influential organisations in the International, Indian and South Asian Travel and Tourism industry can meet, build strong partnerships and strengthen existing bonds.

Every segment of tourism will be represented,teracting in one place.

International players in the MICE, Leisure Travel and Corporate Travel segments will also attend to learn more about the tremendous Indian outbound travel market that has been emerging as an important trend, and will no doubt continue post-Covid.

India – a tantalising outbound tourism market

India is the second largest outbound market in Asia and the eighth largest travel market in the world. The value of the Indian outbound travel market in 2024 is projected to be around US$42bn. These tantalising numbers show that India is one of the most promising travel markets in the world, but it remains untapped in large parts.

The proposed agenda for ITB India includes specific topics pertaining to MICE, Corporate and Leisure travellers in India, with topics including Travel Technology, the future of MICE, Global Consumer Trends, Social Media & Influencer Marketing, and Destination Marketing. The show will work to access the markets that go well beyond the established metropolitan cities by bringing in buyers from tier 2 and tier 3 cities in India with the Hosted Buyer’s Programme. The organisers are working hard to ensure that buyers meet a maximum number of service providers and exhibitors through pre-scheduled appointments, so that they can focus on building great relationships at the event itself.

ITB India will be highly innovative, as the organisers strive to bring the newest ideas and concepts in travel and tourism that are set to change future roadmaps for all those in the industry. The discussions, panels and presentations at ITB India are set to be attended or presented by the crème de la crème of the travel and tourism industry.

An all-virtual event this year

Due to the ongoing travel restrictions and the circumstances around the current pandemic situation,the organisers of ITB India have decided to hold the inaugural ITB India 2021 as an entirely virtual event.

The new event format provides exhibitors and attendees with both maximum safety and planning certainty. The virtual show welcomes over 400 Indian and Southeast Asian buyers from MICE, Corporate, Leisure and Travel Technologies sectors.

Katrina Leung

“We had high hopes that we could combine a live and a virtual event for the very first ITB India next April. Unfortunately, with travel restrictions in place, and the economic uncertainty resulting from the worldwide pandemic, conditions have become too unpredictable to proceed with the show as a hybrid event as originally planned. As much as we would have wished to bring the industry together face-to-face, I firmly believe our highest priority should be the health and safety of our attendees and personnel,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB India.

Saudi confirmed as Official Partner Country

The Saudi Tourism Authority (STA) and ITB India have announced Saudi as the Official Partner Country of ITB India 2021.

STA is responsible for raising awareness of Saudi, the authentic home of Arabia, as a destination. The organization is focused on developing partnerships with travel trade partners around the world, to expand the reach of Saudi’s tourism offer and to drive conversion in key source markets.

“The Saudi Tourism Authority is building a global community dedicated to driving awareness of Saudi as a unique tourism destination offering authentic Arabian experiences to cultural explorers from around the world,” said Fahd Hamidaddin, Chief Executive Officer of STA.

“The destination’s wealth of heritage sites, its dynamic urban centres and the warm hospitality of the Saudi people make it a compelling destination for travellers seeking the new, unexpected stories that make a journey truly memorable.”

As the Official Partner Country of ITB India, STA will showcase an array of current tourism offerings and destination highlights as well as the exciting new developments on the horizon. Tourism is a strategic industry for the future of Saudi Arabian and the country is the world’s largest investor in sustainable tourism infrastructure and offerings.

Projects such as the Red Sea and Amaala are setting new global standards in the development and management of tourism in harmony with the natural world. And new sites like AlUla and Diriyah are offering visitors a hitherto unexplored insight into the rich cultural history of Arabia.

“Saudi offers Indian travellers a unique experience, grounded in Saudi hospitality and redolent of Arabian mystery,” said Fahd Hamidaddin. “Our partnership with ITB India is an important part of our long-term objective to engage, inspire, invite and delight Indian travellers to Saudi.”

ITB India attendees will have an opportunity to visit STA digital exhibition booth and arrange one-on-one meetings with STA representatives to learn more about the destination


PHOTO: Mumbai – by Hardik Joshi / Unsplash