ITB India: The “How to” Guide

The inaugural ITB India is an annual three-day business-to-business trade show and convention curated to connect you to the Indian and South Asian Travel markets.

ITB India brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and Travel Technology. Participants are able to leverage ITB India to capture the fast-growing Indian and South Asian markets, to forge new partnerships and strengthen existing business relations with the most important players in India.

A unique combination of travel products, target groups and networking opportunities awaits you:

Attendees of ITB India 2021 Virtual can expect the following key privileges:

  • Business Matching – Live platform to exchange business contacts and schedule virtual appointments. Delegates can benefit from business appointments via social video and messaging functions.
  • Conference – A robust line-up of key industry speakers with thought-providing insights or showcases of innovative technologies and solutions.
  • Supplier Directory – A comprehensive view of all suppliers, such as company profiles, product resources and downloadable articles.
  • On-demand Videos – All attendees of will be entitled to exclusive videos from virtual events or industry contributors.

Travel Products

  • Leisure Travel
  • Business Travel
  • MICE
  • Travel Technology

Target Groups

Networking Opportunities

  • Meet exhibitors via Digital Exhibition Booth
  • Connect with buyers through Business Matching
  • Network and learn from speakers at conference sessions and webinars

ITB, Community in Asia is a global community for the travel industry – a year-round access for new opportunities to meet, network, do business, learn and share.

ITB India 2021 Virtual will be hosted on ITB, Community in Asia (ITB Community), which is a one of a kind, unrivalled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round.

Put simply, ITB Community is an ever-growing global community of >10,000 tourism professionals for a year-round access of new opportunities to meet, network, do business, learn and share.

ITB Community has a growing number of interest groups, including Air Travel, Hotels, Business Travel, Destination Marketing, MICE, Buyer World, Travel & Tech, and Media & Press. These groups gather together all those interested or involved in each segment to discuss and advance their sectors.

A number of forums have also been created, covering air travel, business travel, destination marketing, hotels, MICE, tours, activities and attractions, and travel technology.


A Fabulous Conference Line-up @ ITB India 2021

The show is expecting over 80 top speakers. The theme of this year’s ITB India Conference is “Rebuilding Travel”.

While the travel industry is currently undergoing change, industry experts will share their ideas on the future of the Indian and South Asian travel markets. ITB India’s travel think tank will cover topics, ranging from Travel Recovery across MICE, Corporate, Leisure Travel and Travel Technology. The conference will kick-off with two keynote speeches, delivered by two industry heavy weights: Rohit Kapoor, CEO, India & South Asia, OYO and Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India.


Among others, the conference brings together top leaders and industry experts from the private sector, such as Amanpreet Bajaj, Country Manager – India, Southeast Asia, Hong Kong & Taiwan, Airbnb; Ritu Mehrotra, Country Manager, India, Sri Lanka & Maldives, Booking.com; or Daniel D’souza, President & Country Head, Leisure, SOTC Travel.


Top speakers from National Tourist Offices will include Yusuke Yamamoto, Executive Director, Japan National Tourism Organisation (JNTO); Iyad Rasbey, Executive Director, Destination Tourism Development & MICE, Ras Al Khaimah Tourism Development Authority (RAKTDA); Sisa Ntshona, CEO, South African Tourism; Kimarli Fernando, Chairperson, Sri Lanka Tourism; Steven Dixon, Regional Trade Marketing Manager Asia, Tourism New Zealand and Luís Araújo, President, VisitPortugal (Turismo de Portugal).


Buyer Elite Programme

The Buyer Elite Partner Programme is a partnership programme dedicated to help attendees develop stronger trade ties with regional industry stakeholders. The key trade association partners who have already joined the programme are Association of Travel Agents of Bangladesh (ATAB), Eastern Himalaya Travel & Tour Operators Association (EHTTOA), Enterprising Travel Agent’s Association (ETAA), Maharashtra Tour Organisers’ Association (MTOA), Nepal Association of Tour & Travel Agents (NATTA), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of India (OTOAI), Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and United Federation of Travel Agents Associations (UFTAA).


Mutual agreements were established between ITB India and each Buyer Elite Programme Partner; to invite and promote ITB India to the association’s database of Indian and South Asian buyers and international trade attendees.


Key Dates

2021:  7 – 9 April 2021, Virtual

2022:  4 – 6 April 2022, Physical